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We connect
students
and brands

Through meaningful experiences that create lasting impressions.

Get in Touch
What We Do
Three people getting connected
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what we do

1

Get Attention

Our ideas provoke attention, achieve brand recognition, and cut through the clutter with our tapped in Gen-Z audience.

Inspire & Activate

We create high value and high impact campaigns that students want - cultivating authentic touchpoints through unique experiences and engaging content driven by our powerful network of student influencers.

2
3

continue the relationship

The first experience is only the beginning - we develop programs and initiatives that further the relationships between students and brands.

We provide a competitive edge through our proven ability to open any door and really make things happen.

the pulse of
our company

500+

affiliated
students

100+

affiliated
schools

A group of student ambassadors

our network of
student ambassadors

meet your audience where they are

Map of America showing locations with CIA involvement
think bigact loud

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testimonials

Yappa

"This is the 2nd time Yappa and Idol Roc have partnered together, and that’s because the 1st time was just that good. They specialize in high end, strategically targeted, organic, Gen Z marketing, and the Roc team are simply the best at it. Great team! great ideas! great results!"

Kelsey Borgarding

Student - Miami-OH University

"Being a part of the CIA team added meaning to my life."

Collin Katz

Student — Bryant University

"CIA/Up & Up made it possible for my team to bring the greatest concert my school has had in my four-year history."

Billboard

"CIA/Up & Up empowers college students to have a stronger role in deciding where an artist brings their show."

Live Nation

"Idol Roc’s Outbreak Tour Series is what is new and cool in music."

We are driven by a
passionate community of
student ambassadors

A large group of people

an idol roc company

OUR PORTFOLIO OF OWNED & OPERATED PROPERTIES

UP & UP COLLEGE FESTIVAL SERIES

Established 2016

The largest nationwide competition for students to win and produce music festivals featuring headlining talent.

$10K Talent
Showdown

Established 2020

Our flagship student talent variety competition awarding $10,000 to the winning student, plus additional prizes.

Club 100

Established 2021

Our virtual college venue that hosts monthly events featuring music performances, networking opportunities, educational forums, guest speakers, prizes and giveaways.

outbreak
tour

Established 2011

The #1 national touring brand in the club and theater space, showcasing the biggest new names in music each year amidst their culture-impacting, breakthrough moment.

$50K charity
challenge

Established 2018

Featuring a broad blend of world-class athletes, artists, actors, and celebs during ESPY Week at UCLA's Pauley Pavilion, the Charity Challenge celebrity basketball game has raised over $50K each year for multiple charities.

drinkade

Established 2014

A U.S. retail market leader in the pre-tox/hangover beverage category, DrinkAde is a multivitamin which helps prevent or recover from a hangover.

WE ARE

influencers

WE ARE

creatives

WE ARE

ambitious

WE ARE

accountable

WE ARE

a community

Students and Brands

we’d love to
work with you!

Thank you!
We'll be in touch soon.
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