"This is the 2nd time Yappa and Idol Roc have partnered together, and that’s because the 1st time was just that good. They specialize in high end, strategically targeted, organic, Gen Z marketing, and the Roc team are simply the best at it. Great team! great ideas! great results!"
"Being a part of the CIA team added meaning to my life."
"CIA/Up & Up made it possible for my team to bring the greatest concert my school has had in my four-year history."
"CIA/Up & Up empowers college students to have a stronger role in deciding where an artist brings their show."
"Idol Roc’s Outbreak Tour Series is what is new and cool in music."
The largest nationwide competition for students to win and produce music festivals featuring headlining talent.
Our flagship student talent variety competition awarding $10,000 to the winning student, plus additional prizes.
Our virtual college venue that hosts monthly events featuring music performances, networking opportunities, educational forums, guest speakers, prizes and giveaways.
The #1 national touring brand in the club and theater space, showcasing the biggest new names in music each year amidst their culture-impacting, breakthrough moment.
Featuring a broad blend of world-class athletes, artists, actors, and celebs during ESPY Week at UCLA's Pauley Pavilion, the Charity Challenge celebrity basketball game has raised over $50K each year for multiple charities.
A U.S. retail market leader in the pre-tox/hangover beverage category, DrinkAde is a multivitamin which helps prevent or recover from a hangover.